{"id":5288,"date":"2023-03-20T21:41:44","date_gmt":"2023-03-21T04:41:44","guid":{"rendered":"https:\/\/campus.cru.org\/high-school\/go-to-the-campus\/?p=5288"},"modified":"2025-12-07T17:30:13","modified_gmt":"2025-12-08T01:30:13","slug":"cru-dna-win-build-send","status":"publish","type":"post","link":"https:\/\/campus.cru.org\/high-school\/go-to-the-campus\/cru-dna-win-build-send\/","title":{"rendered":"Cru DNA: Win, Build, Send"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5288\" class=\"elementor elementor-5288\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0c35aad e-flex e-con-boxed e-con e-parent\" data-id=\"0c35aad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e882e elementor-widget-mobile__width-inherit uael-aspect-ratio-16_9 uael-youtube-subscribe-no elementor-widget elementor-widget-uael-video\" data-id=\"f0e882e\" data-element_type=\"widget\" data-widget_type=\"uael-video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"uael-video__outer-wrap  uael-video-type-youtube\" data-device=\"false\" data-vsticky=\"no\" data-hidedesktop=\"\" data-hidetablet=\"\" data-hidemobile=\"\" data-vsticky-viewport=\"0\" data-autoplay=\"1\">\n\t\t\t\t\t\t<div class=\"uael-video-inner-wrap\">\n\t\t\t\t<div class=\"uael-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/BFuO0TOZRCw?autoplay=1&amp;rel=0&amp;start&amp;end&amp;controls=1&amp;mute=0&amp;modestbranding=0&amp;\">\n\t\t\t\t\t<img decoding=\"async\" class=\"uael-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/BFuO0TOZRCw\/maxresdefault.jpg\" alt=\"\"><\/img>\n\t\t\t\t\t<div class=\"uael-video__play-icon uael-animation-\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fa fa-play-circle\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2d7aca elementor-widget elementor-widget-text-editor\" data-id=\"e2d7aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every ministry has its own way of reaching students. At Cru, we focus on a simple but powerful process to help students come to know Jesus, grow in their faith, and begin sharing it with others. We call it: <strong>Win. Build. Send.<\/strong> These three words shape everything we do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ed377 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b6ed377\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Win<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1bcb86 elementor-widget elementor-widget-text-editor\" data-id=\"a1bcb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We begin by showing up in students\u2019 lives, meeting them where they are, listening well, and starting meaningful conversations. We call this <strong>sowing<\/strong>. It\u2019s all about building relationships and creating space for spiritual curiosity to grow.<\/p><p>When the time is right, we move into <strong>winning<\/strong>, which means clearly sharing the gospel and inviting students to respond to Jesus. This can happen one-on-one, in small groups, or during a larger outreach event. <strong>Our heart is to help every student understand who Jesus is and how to begin a relationship with Him.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b55f66 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-widget__width-inherit elementor-widget elementor-widget-blockquote\" data-id=\"4b55f66\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cOur heart is to help every student understand who Jesus is and how to begin a relationship with Him.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627cac0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"627cac0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0b219 elementor-widget elementor-widget-text-editor\" data-id=\"4e0b219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After a student decides to follow Christ, we want to help them get rooted in their new faith. This starts with <strong>follow-up and basic growth:<\/strong> meeting personally, helping them understand the basics of walking with God, and answering the questions they\u2019re asking.<\/p><p>From there, we move into <strong>discipleship and training<\/strong>. As students grow in their relationship with Jesus, we help them develop spiritual habits and equip them to lead and serve others. <strong>We don\u2019t just invite students into ministry, we train them to lead it.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c311a4b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"c311a4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c70faa elementor-widget elementor-widget-text-editor\" data-id=\"4c70faa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every follower of Jesus has influence, and we want students to see themselves as missionaries right where they are. This is what we mean by <strong>influencing others<\/strong>. We challenge and train students to share their faith and help others grow, whether that\u2019s on their own campus, in another part of the city, or across the globe.<\/p><p>Through Cru conferences, local outreach, and global missions, we help students and leaders discover how God can use them to make a difference in the lives of others. <strong>Reaching a school starts with one student saying yes to being sent.<\/strong><\/p><p>Cru is here to walk with you as you walk toward students. Whether you\u2019re a college student, a high school leader, or a parent with a heart for teens, you can be part of a movement that changes campuses and changes lives. <strong>If you care about reaching high school students, we\u2019ll help you take the next step.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa2df68 elementor-widget elementor-widget-text-editor\" data-id=\"fa2df68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #ffcc00\"><strong>In Cru, we<\/strong><\/span><\/h3><p>\u2022 Build real friendships with students, earning trust through presence, not pressure<\/p><p>\u2022 Share Christ clearly and respectfully at the first good opportunity<\/p><p>\u2022 Create safe, welcoming spaces like small groups where students can process life, faith, and questions<\/p><p>\u2022 Invite students to lead so they don\u2019t just join the mission, they own it<\/p><p>\u2022 Train students to multiply through personal conversations, group outreaches, and weekly or monthly gatherings<\/p><p>\u2022 Intentionally reach out to every ethnic group on campus so every student knows they belong<\/p><p>\u2022 Meet students where they are, brokenness and all, and walk with them as they take steps toward Jesus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c46d71 content-align-cta-center content-align--tabletcta-center content-align--mobilecta-center elementor-widget elementor-widget-eael-cta-box\" data-id=\"2c46d71\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-basic bg-lite cta-preset-1\">\n        <h2 class=\"title eael-cta-heading\">Next Step<\/h2><p>Learn more about Cru at <a href=\"https:\/\/www.cru.org\/\">cru.org<\/a>. If you're interested in reaching your campus, we can help!<\/p><a href=\"https:\/\/campus.cru.org\/high-school\/go-to-the-campus\/launch\/\" target=\"_blank\" class=\"cta-button cta-preset-1  \">I want to start Cru on my campus<\/a>\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cru exists to help students and leaders reach high school campuses by introducing teens to Jesus, helping them grow in faith, and training them to reach others.<\/p>\n","protected":false},"author":141,"featured_media":5285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"collections_categories":[],"page_categories":[2259,2260],"class_list":["post-5288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-article","page_categories-learn","page_categories-understand-cru"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cru DNA: Win, Build, Send - Go to the Campus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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