A Letter To The Principal

Dear Principal,

We know your job is one of the most important and demanding roles in your community. As leaders with Cru, a faith-based student organization, we want to support your school in a way that is respectful, helpful, and fully aligned with your policies and values.

Cru has been working with high school students since 1969, helping teenagers grow in character, leadership, and purpose. We’ve learned over the years that students thrive when they have consistent, caring adults in their lives—something your staff works tirelessly to provide. We want to complement that effort, not compete with it. We come alongside schools by equipping student-led clubs, serving where there are needs, and building safe relationships that encourage positive development.

Research backs this up. According to the Search Institute, “nothing—nothing—has more impact in the life of a child than positive relationships.” Cru is committed to creating those relationships through our presence on campus, always under the supervision of school administration and in cooperation with a teacher sponsor or staff liaison.

In most of our locations, Cru is an official school club led by students and supported by teacher sponsors. We recognize your responsibility to protect and guide the students under your care, and we work within your guidelines to ensure all activity is appropriate and beneficial.

Our program provides support for students to meet—either on or off campus—in large groups or small groups, to grow in leadership development and in their faith. These environments give students a place to belong, discuss real-life challenges, and encourage one another to make positive choices.

Nothing shapes a student more than a caring relationship—and that’s where Cru shows up.

Here are just a few ways Cru has supported schools around the country:

Hosting student leadership workshops in partnership with student government
Facilitating student mentor groups using The Priceless Project curriculum (developed for public schools)
Organizing family-friendly community events that bring people together in positive ways

We believe every student should have at least one place on campus where they feel seen, safe, and valued. As Principal Michael Halt of Estancia High School shared:

“It’s important that every student have one place that they can turn to. To feel safe. To know that they belong and to feel valued. For a lot of students, it’s our sports programs. For others, it’s some of our extracurricular programs, such as band or drama. And for a large number of students here at Estancia, it’s Cru.”

Thank you for the work you do to lead your school. We would love to be one of the many supports you can count on to care for students well.

Sincerely,
The Cru Team

Next Step

If you're a leader at your school, we'd love to meet with you. CLICK HERE to see if Cru is in your area.

If you are a student or adult wanting to start Cru at your campus, set up an appointment with your principal to talk about it. Check out our How to talk with a Principal article.

how to talk with a principal

Made for Students, Helpful for Adults

This Playbook is designed first for students. It helps you take ownership, lead your friends, and build something that actually reaches your school.

At the same time, if you’re an adult, youth leader, parent, or volunteer, this gives you a clear way to come alongside students without taking over.

Students lead
Adults support
Everyone moves forward together

Why Most People Don’t Start

A lot of students never take the first step. Not because they don’t care, but because they feel stuck.

“Where do I even begin?”
“What if no one shows up?”
“How do I get others involved?”

Uncertainty can keep people from moving. This Playbook breaks that barrier. It gives you a clear path so you can stop overthinking and start doing.

What This Helps You Do

This isn’t just ideas sitting on a page. It’s a practical guide you can actually use right now.

With the Playbook, you can:

Start something meaningful, even if you’re on your own
Gather a few friends and build momentum
Share your faith in natural, real ways
Lead with confidence, even if you’ve never led before
Build something that lasts beyond you

You don’t have to have it all figured out. You just need a place to start.

Students can
change their school,
they just need a path.

A Simple Path to Follow

The Playbook walks you through five clear steps. Each one is simple, practical, and designed to help you take action.

DREAM: Start with a vision for your school and what God could do there
PRAY: Learn how to pray for your campus in real, meaningful ways
GO: Take action, gather a team, and begin reaching people
GROW: Build a group that develops leaders and multiplies
SEND: Help others step out and reach their friends too

You don’t have to guess what to do next. It’s right there in front of you.

Built to Be Used, Not Just Read

This isn’t a long manual you’ll never finish. It’s short. It’s simple. It’s designed to move you forward.

Easy to read
Clear next steps
Real examples
Space to think and act

You can go through it on your own, or walk through it with a couple of friends. Adults can use it to guide conversations and help students take ownership.

You Don’t Have to Do This Alone

Starting something can feel intimidating. But you’re not on your own. The Playbook connects you to tools, coaching, and a bigger movement of people who are doing the same thing. Take one step, and you’ll find support along the way.

Start Today

You don’t need a perfect plan. You just need a first step.

Next Step

Download the Playbook with the button above and walk through the first section this week with a friend!

Campus Ministry Toolkit: Skills and Tools to Reach your School

As you learn to reach your school, there are some key ministry skills that will make a big difference. These are things every Christian student can grow in and you don’t have to be perfect to get started. We also have some great tools to help you take your next step. With a little courage and the right resources, you’ll be amazed how God can use you in your school.

Starting Spiritual Conversations

Bringing up spiritual topics can be hard, but it’s one of the most important steps in reaching your friends. If no one starts the conversation, most students will never talk about their faith.

Solarium: A deck of picture cards to help you start conversations about life and God.

Sharing Your Testimony

Your story matters. Sharing what God has done in your life can open hearts and help others realize that faith is personal and real.

How to Share Your Story (article): A step-by-step guide to help you talk about how Jesus has changed your life.

Sharing Your Faith

The gospel is powerful and your friends need to hear it. Learning how to clearly explain the message of Jesus is a huge step in making your faith your own and helping others follow Him.

How to Share the Gospel (article): a step-by-step guide to help you share the gospel with a friend.
Connecting with God Booklet: A short, simple booklet you can read through with a friend to explain how they can know Christ.
The Four Wristband: A wearable tool with four simple symbols to help you talk about God’s love and how to receive Christ.
GodTools App: A free app with interactive ways to share your faith in different languages and styles.

“You don’t have to be perfect to start reaching your school.”

Following Up a New Believer

When someone accepts Christ, they need help knowing what to do next. Helping a new believer grow in their faith is one of the most rewarding things you can do.

Thrive Studies App: Includes the START series—four Bible studies for new believers.

Leading a Small Group

Small groups are a powerful way to build community and help students grow. If you can lead a good conversation, you can lead a small group.

Thrive Studies App: Includes dozens of studies on real-life topics and built-in leader training.

Campus Ministry Training

Reaching students on your campus is one of the most strategic ways to share your faith. Learning a few simple principles can help you start conversations, gather students, and take steps toward building a movement at your school.

Campus Training Videos – Short, practical videos to help you learn how to reach students on your high school campus. These eight trainings cover key topics like meeting students, starting conversations, sharing your faith, and taking simple steps to build a movement.

Other helpful tools

Everystudent.com: articles to help students learn about faith
Gotothecampus.com: ministry training and tools to help you grow your ministry

Next Step

Pick one tool and take a step this week to start a conversation or gather a few friends.

Ask a Coach – Tips from an Expert

Starting a ministry on your campus is an exciting step, but it can also raise a lot of questions. What should you do first? How do you find students who are interested? What if your group is small or things do not go the way you expected?

This is where a coach can help. A campus ministry coach is someone who has experience helping students and leaders start and grow ministries on high school campuses. They listen to what you are facing, help you think through wise next steps, and connect you with helpful tools and resources along the way.

Throughout the Reach Your School Playbook, you will see short insights from coaches who have spent years helping students reach their campuses. This page gathers more of those tips in one place so you can learn from their experience and keep moving forward.

Below are practical coaching tips from leaders who have walked this road before. As you read, look for what applies to your situation right now and take your next step. You can get your own coach by emailing us at coachingcenter@cru.org. We’d love to help.

Starting a ministry on your campus can feel overwhelming, but you do not have to figure it out alone.

Coaching Tips

Ask a few non-Christian friends how they would respond to your ideas, then process those same questions with Christian friends to sharpen your thinking.

Evangelism is the engine of your ministry, and helping students influence others is how you build future leaders.

You don’t have to figure this out alone, there are people with experience who would love to help you gather students and get the word out.

You have rights on campus, learn them, then live them out with confidence.

Many people are looking for something bigger than themselves, so give them a vision worth joining.

You may be walking past someone God is preparing, start a conversation and see what He does.

Pray Scripture, if God says it, you can pray it, and keep prayers short so more people can participate.

Invite a coach to join your team early, it will help you move faster and avoid common mistakes.

Use the tools available to you, there are helpful resources for sponsors, leaders, and teams if you ask.

When meeting with school leaders, bring others with you so it’s clear you’re building something together.

Be curious, kind, helpful, and bold, those four traits open doors.

Work with your school, not against it, staff can often help you more than you expect.

Teams help you reach more people, save time, and build momentum.

If your school allows non-curricular clubs, they must allow a Christian club too.

Use tools and visuals that help people remember and apply what they learn.

Create environments people actually want to be part of, whether on campus or off.

Use social media, simple graphics, and personal invites, everyone plays a role in getting the word out.

Have a clear process for identifying and developing student leaders.

Work within school expectations for roles, but organize your team in a way that actually helps you function.

Start outreach where you already have relationships, teams, clubs, and shared interests.

Use response cards or forms to follow up, gather feedback, and invite people into next steps.

If God is nudging you to take a step, go for it, but bring others with you.

Parents can be powerful allies, don’t be afraid to involve them.

Always have a next step ready so you can invite people while they’re still engaged.

Next Step

Do you have any questions for our coaches? If so, ask your question here, or request a coach for your ministry by emailing us at coachingcenter@cru.org!