Ask a Coach - Tips from an Expert

Ask a Coach – Tips from an Expert

Starting a ministry on your campus is an exciting step, but it can also raise a lot of questions. What should you do first? How do you find students who are interested? What if your group is small or things do not go the way you expected?

This is where a coach can help. A campus ministry coach is someone who has experience helping students and leaders start and grow ministries on high school campuses. They listen to what you are facing, help you think through wise next steps, and connect you with helpful tools and resources along the way.

Throughout the Reach Your School Playbook, you will see short insights from coaches who have spent years helping students reach their campuses. This page gathers more of those tips in one place so you can learn from their experience and keep moving forward.

Below are practical coaching tips from leaders who have walked this road before. As you read, look for what applies to your situation right now and take your next step. You can get your own coach by emailing us at coachingcenter@cru.org. We’d love to help.

Starting a ministry on your campus can feel overwhelming, but you do not have to figure it out alone.

Coaching Tips

Ask a few non-Christian friends how they would respond to your ideas, then process those same questions with Christian friends to sharpen your thinking.

Evangelism is the engine of your ministry, and helping students influence others is how you build future leaders.

You don’t have to figure this out alone, there are people with experience who would love to help you gather students and get the word out.

You have rights on campus, learn them, then live them out with confidence.

Many people are looking for something bigger than themselves, so give them a vision worth joining.

You may be walking past someone God is preparing, start a conversation and see what He does.

Pray Scripture, if God says it, you can pray it, and keep prayers short so more people can participate.

Invite a coach to join your team early, it will help you move faster and avoid common mistakes.

Use the tools available to you, there are helpful resources for sponsors, leaders, and teams if you ask.

When meeting with school leaders, bring others with you so it’s clear you’re building something together.

Be curious, kind, helpful, and bold, those four traits open doors.

Work with your school, not against it, staff can often help you more than you expect.

Teams help you reach more people, save time, and build momentum.

If your school allows non-curricular clubs, they must allow a Christian club too.

Use tools and visuals that help people remember and apply what they learn.

Create environments people actually want to be part of, whether on campus or off.

Use social media, simple graphics, and personal invites, everyone plays a role in getting the word out.

Have a clear process for identifying and developing student leaders.

Work within school expectations for roles, but organize your team in a way that actually helps you function.

Start outreach where you already have relationships, teams, clubs, and shared interests.

Use response cards or forms to follow up, gather feedback, and invite people into next steps.

If God is nudging you to take a step, go for it, but bring others with you.

Parents can be powerful allies, don’t be afraid to involve them.

Always have a next step ready so you can invite people while they’re still engaged.

Next Step

Do you have any questions for our coaches? If so, ask your question here, or request a coach for your ministry by emailing us at coachingcenter@cru.org!

1. Do Your Own Thing

If you’d like to gather some friends, share your faith, and build something without any formal ties, just start with the playbook. The Reach Your School Playbook gives you everything you need to get started today.

2. Call Yourself Cru

If you’d like to use the Cru name and logos, and be part of a wider movement beyond just your campus, here’s what that looks like:

	Doing Your Own Thing	Being Called Cru
Use the Cru name and logos	No	Yes
Need a coach to get started	No	Yes
Part of the wider Cru movement	No	Yes
Get ongoing support from Cru staff	No	Yes
Can start today, no waiting	Yes	Still fast — just a call first

"Whichever path you choose, you don’t have to figure it out alone."

How to Get Started

If you want to call yourself Cru, the way to get started is to connect with a coach, that’s how you register your movement. This is separate from anything your own school requires; if your campus has its own club registration process, you’ll still want to check with your school on that too.

A coach is a Cru staff member whose job is to walk alongside you as you get started. Here’s what working with a coach actually looks like from there:

It’s free. No cost involved, no catch.
No pressure. You reach out, someone gets back to you with information and answers your questions, and there’s no commitment required just to ask.
Go at your own pace. You and your coach agree on a rhythm together, whether that’s weekly, every other week, or monthly, usually in calls of about 20 to 30 minutes.
The calls are practical. Your coach checks in on how things are going, helps you work through whatever challenges you’re facing, brainstorms ideas with you, and prays for you.
Real experience backs it up. Coaches have spent years working directly with students, teachers, and other volunteers on campuses like yours.
You get resources. Training and tools to help you lead with confidence, even if this is your first time.
It fits around your life. Coaches build their availability around your schedule.

Through it all, you’re helping students hear about Jesus, grow in their faith, and go on to reach others too. And whether you’re the student or the adult in this story, you stay the one leading it. Your coach walks alongside you; the coach doesn’t take it over.

Check Out the Playbook

Whichever path you choose, the Reach Your School Playbook is worth having in hand. It walks you through four simple steps — DREAM, PRAY, GO, GROW — for building something that reaches your school.

Download the Reach Your School Playbook

Whichever path you choose, don’t wait until everything feels figured out. Gather a few friends, open the Playbook, or send that first email to a coach. The important thing is that you start. Somewhere out there, a student at your school is waiting for someone to notice them, and that someone could be you.

Next Step

Ready to call yourself Cru? Reach out to the Coaching Center today: Email coachingcenter@cru.org and say, “I’d like to have a coach please!” Or call 1-877-GO-CAMPUS

Campus Ministry Toolkit: Skills and Tools to Reach your School

As you learn to reach your school, there are some key ministry skills that will make a big difference. These are things every Christian student can grow in and you don’t have to be perfect to get started. We also have some great tools to help you take your next step. With a little courage and the right resources, you’ll be amazed how God can use you in your school.

Starting Spiritual Conversations

Bringing up spiritual topics can be hard, but it’s one of the most important steps in reaching your friends. If no one starts the conversation, most students will never talk about their faith.

Preparing Yourself for Spiritual Conversations (article): A short guide to help you get ready to talk about your faith with friends.
Solarium: A deck of picture cards to help you start conversations about life and God.

Sharing Your Testimony

Your story matters. Sharing what God has done in your life can open hearts and help others realize that faith is personal and real.

How to Share Your Story (article): A step-by-step guide to help you talk about how Jesus has changed your life.

Sharing Your Faith

The gospel is powerful and your friends need to hear it. Learning how to clearly explain the message of Jesus is a huge step in making your faith your own and helping others follow Him.

How to Share the Gospel (article): a step-by-step guide to help you share the gospel with a friend.
Connecting with God Booklet: A short, simple booklet you can read through with a friend to explain how they can know Christ.
The Four Wristband: A wearable tool with four simple symbols to help you talk about God’s love and how to receive Christ.
GodTools App: A free app with interactive ways to share your faith in different languages and styles.

“Your story could be the reason someone takes a step toward Jesus.”

Following Up a New Believer

When someone accepts Christ, they need help knowing what to do next. Helping a new believer grow in their faith is one of the most rewarding things you can do.

How to Follow up a New Christian (article): Simple steps to help you know what to say and do after someone decides to follow Jesus.
Thrive Studies App: Includes the START series—four Bible studies for new believers.

Leading a Small Group

Small groups are a powerful way to build community and help students grow. If you can lead a good conversation, you can lead a small group.

Thrive Studies App: Includes dozens of studies on real-life topics and built-in leader training.

Campus Ministry Training

Reaching students on your campus is one of the most strategic ways to share your faith. Learning a few simple principles can help you start conversations, gather students, and take steps toward building a movement at your school.

Campus Training Videos – Short, practical videos to help you learn how to reach students on your high school campus. These eight trainings cover key topics like meeting students, starting conversations, sharing your faith, and taking simple steps to build a movement.

Other Helpful Tools

Comment Cards
- PDF
- Editable Version
Meeting Schedule Planner
- PDF
- Editable Version
Who’s In Your World?
- PDF
- Editable Version
Outreach Resources
- Team Outreach Sample Schedule
- Other Outreach tools
Cru Logos, fonts, and Colors

Some Great Websites You Don't Want To Miss

Everystudent.com: articles to help students learn about faith
Gotothecampus.com: ministry training and tools to help you grow your ministry

Next Step

Pick one tool and take a step this week to start a conversation or gather a few friends.

The Reach Your School Playbook

You can reach your school. We can help.

You’ve probably looked around your campus and thought, someone should do something. What if that someone is you?

The Reach Your School Playbook is a simple, practical guide that helps you make the first move. It’s short, clear, and built to move you forward, not a long manual you’ll never finish. Whether you’re a student ready to lead or an adult wanting to come alongside one, this is your starting point.

Download the Playbook PDF for free
Playbook Appendix Content (our toolkit)

You can actually do this

Most people never start, not because they don’t care, but because they feel stuck. Where do I even begin? What if no one shows up?

The Playbook clears that away. It gives you a path so you can stop overthinking and start doing. You don’t need a perfect plan or all the answers. You don’t have to be the popular kid or have it all together. You just need a first step, and a little courage.

And the friends you’re thinking about right now matter. You might be the one who helps them find Jesus.

Start where you are. Use what you have. Take the first step.

A simple path to follow

The Playbook walks you through four clear steps, each one designed to help you take action:

Dream — Start with a vision for your school and what God could do there.
Pray — Learn to pray for your campus in real, meaningful ways.
Go — Take action, gather a team, and begin reaching people.
Grow — Build a group that develops leaders and multiplies.

It might start with a single conversation at lunch, or a few friends praying before class. You don’t have to guess what comes next. It’s right there in front of you.

Made for students, helpful for adults

The Playbook is written first for students, because we believe teenagers can lead and make a real impact at their school. But if you’re a parent, teacher, youth leader, or volunteer, you’re not on the sidelines. There’s a whole section just for you, whether you’re supporting a student who’s leading or stepping out to start something yourself.

Students lead. Adults support. Everyone moves forward together.

"Students lead. Adults support. Everyone moves forward together."

You’re not on your own

Starting something can feel intimidating. But you don’t have to figure it out alone. The Playbook connects you to tools, coaching, and a bigger movement of people doing the same thing. Take one step, and you’ll find support along the way.