How to Gather Students

Have you ever been in a club that was trying to recruit new members? You may have had a party and invited other students to come check out your club, or you may have had a sign-up table at a student event. Gathering students to your ministry is like this. You want to meet students, let them know about your ministry, and get them involved. This can be really fun. You can be as creative as you want to be. Gathering lets you find a group of students who want to grow in Christ and reach others with His love and forgiveness. As long as you keep gathering new students into your ministry, it will continue to grow and reach more and more students for Christ.

There are four basic action steps that will be your guide as you seek to gather students: pray, meet students, share Christ, and then evaluate.

Pray

Your best preparation for gathering students is seeking God. Get some friends together and pray for direction for your gathering plans. Ask God to show you the best way to do it. Pray for students to come to Christ, specifically pray for students you know. Ask God to introduce you to students you would not normally have contact with and ones whom He has already made hungry for truth.

Meet Students

You cannot gather students without meeting them. There is no right way to gather students, but here are some principles that you should keep in mind as you attempt to meet students:

The Key Is Relationships
The key to gathering students is relationships. Go out of your way to meet people and get to know them. People are starved for others who care about them. The more people you meet, the more of a chance they will be involved in your campus ministry.

Go to the Campus
When it comes to meeting students, we often use the phrase, “When in doubt, go to the campus.” This means get to campus events as often as you can. Go to sporting events and band concerts. Look for opportunities to hang out after school and meet students you do not know. If you cannot get on campus, find out where kids hang out after school and go there. Being there is half the battle in meeting new students.

Meet People through Other Students
Your best connections might just be friends of your existing students. Ask your students whom they know who might be interested in getting involved with Cru or growing spiritually. Invite and connect with those students.

Follow-up Comment Cards
Whether you have comment cards from an outreach you did or a club table you set up, follow up those names soon after you get them. If a student expresses an interest on a card, do not let that card sit for two weeks before you connect with them. Text them or reach out by social media within 24 hours and see how they want to be involved. If they are interested, meet up and tell them more about how they can be involved in your ministry.

Try Different Things
There are several ways you can create opportunities to talk to students. Host a table at a school fair for student clubs. Make it fun with candy or a game. Have students write down their contact information on a sheet so you can contact them later [Link to “How to Set Up a Personal Appointment”]. If you have an Instagram or Twitter account for the ministry, make sure the students know how to follow you so they can check out the ministry on their own.

Ask Good Questions
Being strategic about your specific campus can be helpful. Every campus is different so think through these questions about your campus:

Whom do I know that might attend an event because I ask them?
Whom do I already know that might want to invite a friend to get involved?
Who are some of the leaders on campus, and how can we get them involved?
What would make these people feel comfortable (welcome) in our ministry?

The key to gathering students is relationships.

Share Christ

While we seek to help students build relationships with each other and become healthy adults, we know that a personal relationship with Jesus is what truly changes a person’s life. Look for opportunities to talk about Jesus when appropriate. Your ministry should be known for being a place where people can have loving, non-judgmental conversations about God. Take the first good opportunity to share your faith in these relationships.

As you share Jesus and people respond, help them connect to a small group of other students who are studying the Bible and growing in their faith. Many people will not respond the way you would like, but will still be interested in learning more about Cru. Help them stay connected with texts or social media so they can continue to be involved at their own pace.

There are many tools that can help you share Christ and everyone has their own favorite one. Check out some of our digital tools that can help you share your faith using the phone in your pocket. Choose one and become familiar with it. Use it often and train students how to use the tool(s).

Evaluate

It is wise to evaluate your progress. If involving new students in your ministry is foundational for success, then you should measure whether you are accomplishing that goal. Ask yourself these questions:

- Are new students becoming involved in our activities? In discipleship groups? In leadership?
- Am I building relationships with new students regularly? If not, why not?
- Is the entire campus being represented in our ministry? If not, why not?
- What changes are needed?
- What is needed to increase the desire of the students to gather other students?

Gathering new students in the ministry is one of the most important parts of your campus ministry. It takes planning to make sure it is taking place. Pray, develop your plan, and go for it!

Next Step

Talk to a student you know and decide on a plan to creatively gather students. A fun outreach might be just the thing. For help in considering the details, 8 Questions to Ask before your Next Outreach will be helpful.

8 Questions to Ask before your Next Outreach

Made for Students, Helpful for Adults

This Playbook is designed first for students. It helps you take ownership, lead your friends, and build something that actually reaches your school.

At the same time, if you’re an adult, youth leader, parent, or volunteer, this gives you a clear way to come alongside students without taking over.

Students lead
Adults support
Everyone moves forward together

Why Most People Don’t Start

A lot of students never take the first step. Not because they don’t care, but because they feel stuck.

“Where do I even begin?”
“What if no one shows up?”
“How do I get others involved?”

Uncertainty can keep people from moving. This Playbook breaks that barrier. It gives you a clear path so you can stop overthinking and start doing.

What This Helps You Do

This isn’t just ideas sitting on a page. It’s a practical guide you can actually use right now.

With the Playbook, you can:

Start something meaningful, even if you’re on your own
Gather a few friends and build momentum
Share your faith in natural, real ways
Lead with confidence, even if you’ve never led before
Build something that lasts beyond you

You don’t have to have it all figured out. You just need a place to start.

“Start where you are, use what you have, take the first step.”

A Simple Path to Follow

The Playbook walks you through five clear steps. Each one is simple, practical, and designed to help you take action.

DREAM: Start with a vision for your school and what God could do there
PRAY: Learn how to pray for your campus in real, meaningful ways
GO: Take action, gather a team, and begin reaching people
GROW: Build a group that develops leaders and multiplies
SEND: Help others step out and reach their friends too

You don’t have to guess what to do next. It’s right there in front of you.

Built to Be Used, Not Just Read

This isn’t a long manual you’ll never finish. It’s short. It’s simple. It’s designed to move you forward.

Easy to read
Clear next steps
Real examples
Space to think and act

You can go through it on your own, or walk through it with a couple of friends. Adults can use it to guide conversations and help students take ownership.

You Don’t Have to Do This Alone

Starting something can feel intimidating. But you’re not on your own. The Playbook connects you to tools, coaching, and a bigger movement of people who are doing the same thing. Take one step, and you’ll find support along the way.

Start Today

You don’t need a perfect plan. You just need a first step.

Next Step

Download the Playbook with the button above and walk through the first section this week with a friend!

Comment Cards 101: Capture Interest, Build Relationships

Why Comment Cards Matter

The most important thing you do in ministry isn’t running events, it’s building relationships. Big gatherings are great, but they aren’t personal. Comment cards help you bridge that gap. They give students a simple way to raise their hand and say:

“I’m interested”
“I want to get involved”
“I want to talk”
“I made a decision”

A comment card is more than a form. It’s a filter. The event gathers the crowd, but the comment cards reveal the ones who are ready. Instead of guessing who’s interested, students tell you. And that’s what allows you to follow up personally and meaningfully.

Download Comment Cards

Tip: Start simple. You can always customize later.

Physical vs. Digital Comment Cards

You can collect information digitally, but physical cards still win.

Physical Cards

Higher response rate
Easier to complete in the moment
No distractions
Feels more intentional

Digital Options

Students are less likely to fill them out
Distractions
Technical glitches

Digital can work, but many ministries find they get about half the responses compared to physical cards. Even in a digital world, physical cards often get better results. If you want the most responses, go physical first.

“The card isn’t the win, the conversation is.”

How to Use Comment Cards

1. Pass Them Out at the Right Moment
Usually at the end of a meeting or outreach, when interest is highest.

2. Give Everyone a Pen or Pencil
Don’t assume students have one. They won’t.

3. Walk Through the Card Together
This is huge. Once everyone has a card, read each section out loud and guide them:

“Write your name here”
“Check this if you want to get involved”
“Check this if you prayed to receive Christ”

If you don’t do this, students rush through and check random boxes.

4. Give Them Time to Complete It
Pause. Let them actually fill it out.

5. Collect Them Immediately
Don’t leave it optional or vague.

Use Incentives to Increase Response

Want more cards turned in? Use prizes.

Gift cards
Snacks
Fast food coupons
Free merch

Tell them:
“Turn in your card, we’ll draw for prizes.”

It works. A simple prize can double your response rate.

Best Practices That Make a Big Difference

Use cardstock
Regular paper tears or gets ruined. Cardstock holds up better.

Keep it simple
Too many options overwhelm students.

Look through cards immediately
Scan for:

Students who want to get involved
Spiritual decisions
Urgent needs

If possible, connect with them before they leave the meeting. The best practice is to follow up within 24–48 hours. After that, interest fades fast. So if. you can talk with them before they leave and set up a time to connect again in the next day or so, you will get your best results.

Turning Cards Into Conversations

A comment card is just the beginning. The goal isn’t collecting information. The goal is connection. Use what they checked to guide your follow-up:

Grab lunch
Meet after school
Start a Bible study
Have a gospel conversation

Final Thought

Comment cards can feel like a small detail, but they might be one of the most important things you do at an event. They help you move from a crowd, to a conversation, to a changed life.

Next Step

Download a comment card and use it at your next meeting.

Student Leader Application and Covenant

Strong student leadership doesn’t happen by accident.

Whether you’re a student leading your peers or an adult supporting a movement, clarity around leadership can make a huge difference. These simple documents are designed to help you communicate expectations, invite the right students in, and build a healthy leadership culture.

They’re optional tools for any campus movement, not requirements, but many teams find them incredibly helpful.

Student Leadership Application

This application is a simple way for students to express interest in leadership and for you to get to know them better. It creates space for students to share their story, their faith, and why they want to lead. It also helps ensure they understand the purpose and message of your ministry before stepping into a leadership role.

Leaders often use this as a starting point for conversations, discernment, and development, not just as a form to collect.

Student Leadership (Editable Document)
Student Leadership Application (PDF)

“Great leadership starts with clarity, not assumptions.”

Model Student Covenant

This covenant helps define what it means to be a student leader in your group. It clearly communicates expectations, both in character and commitment, and gives students a chance to step in with understanding and ownership. Because it’s customizable, you can adapt it to fit your local context, adding practical expectations that make sense for your team.

Many leaders use this as part of training or onboarding, helping students not just say “yes” to leadership, but understand what they’re saying yes to.

Model Student Covenant (Editable Document)

Next Step

Review these documents and choose one to use with your leadership team this semester: