Building a Bridge to the Campus

“The Word became flesh and took up residence among us.” John 1:14

God reached the world by doing something unexpected. Rather than keeping His distance, He came to dwell among us by sending His own Son. This is really good news! It’s the good news.

If we want to reach our local campus, we need to follow the example that Jesus Christ set for us. We must go to students rather than keeping our distance, waiting for them to come to us. 

To do this well, we have to become what we call an insider on the campus. An insider is simply someone who clearly belongs. Insiders know the school, have positive connections, and make an unmistakable difference at the school.

So how do we move from being an outsider to an insider?  

Where to Begin?

Getting somewhere new requires some work. Crossing a river or a canyon can be hard and uncertain, even dangerous—unless you have a bridge. 

A bridge provides a clear, trustworthy way to cross to the other side. However, bridges are not built in a day. If they are going to last, they take time, effort, expertise, and some critical maintenance.

To become a trusted insider on campus, the “bridges” you need to build are relationships. And just like a real bridge, the good relationships we will build take some time. 

Make Prayer Your Foundation

Prayer is where you must start. It’s the foundation of Cru’s approach. It can be tempting to jump right into building relationships. We just want to GO, but before we begin meeting new people on campus, we want to ask the Lord for the insight to meet the spiritual needs of the students there. Prioritizing our relationship with God and asking Him to provide will always be the best first step.

Thinking back to our bridge metaphor, starting without prayer is like building without having the foundation securely in place. We want to trust that God has the best plans. We need to align ourselves with His plans, not our own.

We want to pray that God would…

  • Help us see the needs of the students and staff
  • Lead us to other Christians who want to help
  • Teach us to care deeply about the well-being of the entire school
  • Send students to make a bigger impact than we ever could

If we want to reach our local campus, we need to follow the example that Jesus Christ set for us. We must go to the students!

Understand the School

Getting to know the school’s culture and unique student groups is key to getting a grasp on the needs in the community and on campus. 

One easy place to start is just looking for social media groups you can follow for school updates. Even better, go to events on campus like concerts, games, or plays. Be intentional about meeting teachers and staff to build relationships. Network with people you already know to find connections to other insiders who can help you learn about the school. 

As you meet people, let them know you are interested in helping students thrive and you are looking for people who can help you get a better understanding of the needs on campus. 

Some possible insiders to meet…

  • Teachers 
  • Recent graduates 
  • Leaders of student clubs
  • Coaches
  • Members of the Parent Teacher Organization
  • Any other school staff 

Ask the people you meet about the greatest strengths and weaknesses of the school. Look for needs you could help meet that could make the campus a better place. 

Serve the School

Once you understand the needs of the school, the relationships you have built are the pathways to meeting the needs of the students on campus. There will be some practical needs you and others can step into easily, including:

  • School clean up days
  • Help the PTO thank teachers for their hard work
  • Promoting school fundraisers
  • Join a mentoring program
  • Become a volunteer coach

Our number one goal with Cru is to share the gospel. Serving the school in these ways might not look like it fits with that goal. However, the truth is these types of actions speak volumes about the gospel, especially when we do them because we care. 

You might tell people about Jesus all day long, but few will really listen. However, when you care about others enough to sacrifice for them because Christ cared about you enough to sacrifice His life for you, that is powerful. When you live like that, the things you say make sense to the people who see you live it out. The message becomes embodied and people can truly understand.

Connect With Student Groups

As you serve the school, look for ways to help student groups you come in contact with the most. You could do an inspirational team talk for the track team before the state meet. You could organize or host a cast party after the school play. There are many student groups, teams, and clubs you can find on campus. Look for the ones you might connect with the most.

An insider wants to meet the needs of the school because it helps build up the whole campus and helps make it a positive and healthy place. As you meet students from various groups or teams, ask good questions. Find out what they would like to change about their school or maybe life in general. Schools are usually great at meeting physical and educational needs, however, they are really not designed to answer the spiritual questions about life. This is where Cru can help, and surfacing those BIG questions means you may need to ask good questions too.

When you first meet students, you might not have deep spiritual conversations with them, but you can invite them to your local Cru club or church youth group. Maybe your conversations with students will give you an idea for an outreach at or near the school. In short, connecting with student groups will help you continue to understand and serve the school and give you the opportunity to involve students in the things Cru already has going at the school. 

To become a trusted insider on campus, the “bridges” you need to build are relationships.

Build A Network of Adult Leaders

Some of the school’s needs can be very specific and you might not be able to meet them on your own. If there is a high need for male mentors or math tutors, you might not fit the criteria needed for that role. Do NOT try to do it all on your own. 

Craft a diverse network of relationships to adult leaders and you can help serve the school by getting the right people for the job. If you work hard at becoming an insider, you can help others get involved at the school because you know the needs and understand the process of volunteering. 

Finding people for your network will take creativity. Local churches are a great place to start. Explore churches near the campus to mobilize individuals who can volunteer to meet needs at the school. These churches are a diverse community of people who are called to love God and their neighbors, but sometimes they do not know how. Asking them to meet a need in their community may actually be a huge blessing to them and the school. 

Another strategy to use to invite others to help is to have a volunteer informational meeting. This where you gather a diverse group of Christians from different parts of the community to talk about how they can work together to help the school.

Equip and Motivate Students

Adults can make a big difference on the campus—meeting deficiencies, opening the door to spiritual conversations, and inviting others to help. However, there are limits to what adults can do, no matter how much of an “insider” they are. The most effective and dynamic influencers on the campus are always the students themselves. 

We want students to follow our lead in seeking what is best for the school and in sharing our reason for hope in Christ, but we do not just want to be the only one doing this. As an insider, we might be really effective at adding people to God’s kingdom, but we want to do more. We want to do what Jesus did and multiply by sending others out to share with more.

When teenagers follow Jesus and take steps of faith to win, build, and send other teenagers to do the same, powerful change will begin to happen at that school. Teenagers will always be better missionaries to their campus than any adult. They are already insiders and have way more freedom to share their faith with other students.

Students and other leaders will follow our lead when we take steps of faith to be present and go to the campus with the good news.

Next Step

Begin building a bridge to a local campus by talking with a campus insider. The Getting to Know your Campus Questionnaire will help.

Questionnaire

RECENT POSTS

How Do I Start a Cru Movement at My School?
Whether you want to do your own thing or become part of Cru, here’s how to start reaching your school for Christ.
Campus Ministry Toolkit: Skills and Tools to Reach your School
Simple skills and tools to help you start conversations, share your faith, and build a movement on your campus.
The Reach Your School Playbook
The main landing page for the Reach Your School Playbook, with links to buy print copies and download the Playbook and Appendix PDFs.
How Do I Start a Cru Movement at My School?

If you’ve got a vision to reach your school for Christ, you’re asking exactly the right question. Whoever you are, a student, teacher, youth pastor, college student, or concerned adult, here’s how to get started. There are two ways to go about it.

1. Do Your Own Thing

If you’d like to gather some friends, share your faith, and build something without any formal ties, just start with the playbook. The Reach Your School Playbook gives you everything you need to get started today.

2. Call Yourself Cru

If you’d like to use the Cru name and logos, and be part of a wider movement beyond just your campus, here’s what that looks like:

 

 

Doing Your
Own Thing

Being Called
Cru

Use the Cru name and logosNoYes
Need a coach to get startedNoYes
Part of the wider Cru movementNoYes
Get ongoing support from Cru staffNoYes
Can start today, no waitingYesStill fast — just a call first

"Whichever path you choose, you don’t have to figure it out alone."

How to Get Started

If you want to call yourself Cru, the way to get started is to connect with a coach, that’s how you register your movement. This is separate from anything your own school requires; if your campus has its own club registration process, you’ll still want to check with your school on that too.

A coach is a Cru staff member whose job is to walk alongside you as you get started. Here’s what working with a coach actually looks like from there:

  • It’s free. No cost involved, no catch.
  • No pressure. You reach out, someone gets back to you with information and answers your questions, and there’s no commitment required just to ask.
  • Go at your own pace. You and your coach agree on a rhythm together, whether that’s weekly, every other week, or monthly, usually in calls of about 20 to 30 minutes.
  • The calls are practical. Your coach checks in on how things are going, helps you work through whatever challenges you’re facing, brainstorms ideas with you, and prays for you.
  • Real experience backs it up. Coaches have spent years working directly with students, teachers, and other volunteers on campuses like yours.
  • You get resources. Training and tools to help you lead with confidence, even if this is your first time.
  • It fits around your life. Coaches build their availability around your schedule.

Through it all, you’re helping students hear about Jesus, grow in their faith, and go on to reach others too. And whether you’re the student or the adult in this story, you stay the one leading it. Your coach walks alongside you; the coach doesn’t take it over.

Check Out the Playbook

Whichever path you choose, the Reach Your School Playbook is worth having in hand. It walks you through four simple steps — DREAM, PRAY, GO, GROW — for building something that reaches your school.

Download the Reach Your School Playbook

Whichever path you choose, don’t wait until everything feels figured out. Gather a few friends, open the Playbook, or send that first email to a coach. The important thing is that you start. Somewhere out there, a student at your school is waiting for someone to notice them, and that someone could be you.

Next Step
Ready to call yourself Cru? Reach out to the Coaching Center today: Email coachingcenter@cru.org and say, “I’d like to have a coach please!” Or call 1-877-GO-CAMPUS
Campus Ministry Toolkit: Skills and Tools to Reach your School

As you learn to reach your school, there are some key ministry skills that will make a big difference. These are things every Christian student can grow in and you don’t have to be perfect to get started. We also have some great tools to help you take your next step. With a little courage and the right resources, you’ll be amazed how God can use you in your school.

Starting Spiritual Conversations

Bringing up spiritual topics can be hard, but it’s one of the most important steps in reaching your friends. If no one starts the conversation, most students will never talk about their faith.

Sharing Your Testimony

Your story matters. Sharing what God has done in your life can open hearts and help others realize that faith is personal and real.

Sharing Your Faith

The gospel is powerful and your friends need to hear it. Learning how to clearly explain the message of Jesus is a huge step in making your faith your own and helping others follow Him. 

  • How to Share the Gospel (article): a step-by-step guide to help you share the gospel with a friend.
  • Connecting with God Booklet: A short, simple booklet you can read through with a friend to explain how they can know Christ.
  • The Four Wristband: A wearable tool with four simple symbols to help you talk about God’s love and how to receive Christ.
  • GodTools App: A free app with interactive ways to share your faith in different languages and styles.

“Your story could be the reason someone takes a step toward Jesus.”

Following Up a New Believer

When someone accepts Christ, they need help knowing what to do next. Helping a new believer grow in their faith is one of the most rewarding things you can do.

Leading a Small Group

Small groups are a powerful way to build community and help students grow. If you can lead a good conversation, you can lead a small group.

  • Thrive Studies App: Includes dozens of studies on real-life topics and built-in leader training.

Campus Ministry Training

Reaching students on your campus is one of the most strategic ways to share your faith. Learning a few simple principles can help you start conversations, gather students, and take steps toward building a movement at your school.

  • Campus Training Videos Short, practical videos to help you learn how to reach students on your high school campus. These eight trainings cover key topics like meeting students, starting conversations, sharing your faith, and taking simple steps to build a movement.

Other Helpful Tools

Some Great Websites You Don't Want To Miss

Next Step
Pick one tool and take a step this week to start a conversation or gather a few friends.
The Reach Your School Playbook

You can reach your school. We can help.

You’ve probably looked around your campus and thought, someone should do something. What if that someone is you?

The Reach Your School Playbook is a simple, practical guide that helps you make the first move. It’s short, clear, and built to move you forward, not a long manual you’ll never finish. Whether you’re a student ready to lead or an adult wanting to come alongside one, this is your starting point.

Screenshot 2026-07-27 at 4.41.07 PM

You can actually do this

Most people never start, not because they don’t care, but because they feel stuck. Where do I even begin? What if no one shows up?

The Playbook clears that away. It gives you a path so you can stop overthinking and start doing. You don’t need a perfect plan or all the answers. You don’t have to be the popular kid or have it all together. You just need a first step, and a little courage.

And the friends you’re thinking about right now matter. You might be the one who helps them find Jesus.

Start where you are. Use what you have. Take the first step.

A simple path to follow

The Playbook walks you through four clear steps, each one designed to help you take action:

  • Dream — Start with a vision for your school and what God could do there.
  • Pray — Learn to pray for your campus in real, meaningful ways.
  • Go — Take action, gather a team, and begin reaching people.
  • Grow — Build a group that develops leaders and multiplies.

It might start with a single conversation at lunch, or a few friends praying before class. You don’t have to guess what comes next. It’s right there in front of you.

Made for students, helpful for adults

The Playbook is written first for students, because we believe teenagers can lead and make a real impact at their school. But if you’re a parent, teacher, youth leader, or volunteer, you’re not on the sidelines. There’s a whole section just for you, whether you’re supporting a student who’s leading or stepping out to start something yourself.

Students lead. Adults support. Everyone moves forward together.

"Students lead. Adults support. Everyone moves forward together."

You’re not on your own

Starting something can feel intimidating. But you don’t have to figure it out alone. The Playbook connects you to tools, coaching, and a bigger movement of people doing the same thing. Take one step, and you’ll find support along the way.

Screenshot 2026-07-27 at 4.43.21 PM

Get the Playbook

So don’t wait until it all makes sense. Grab a copy below — get one for yourself, and consider extra copies for your key leaders.

Next Step
Download the Playbook, then invite a few friends to walk through the first section with you this week.

Share This Post

More to Explore